Bring your checks together. Spend less time keeping them running.

Soda
vs
Monte Carlo
Anomalo
Great Expectations
In-house solution

Data teams at

Data contracts

Bring every check for a dataset together. Turn rules spread across scripts into shared contracts your team can manage.

orders contract.yml0 checks
dataset: prod/public/orders
checks:
- row_count:never empty
- freshness:updated within 6 hours
column: updated_at
columns:
- name: order_id
checks:
- duplicate:no repeated orders
- name: customer_id
checks:
- missing:never empty
- name: status
checks:
- invalid:paid, shipped or refunded
valid_values: [paid, shipped, refunded]
- name: amount
data_type: decimalalways a number
SELECT count(*) FROM orders
SELECT max(updated_at) FROM orders
assert df.order_id.is_unique
WHERE customer_id IS NULL
customer status should be valid
amount::numeric
SELECT count(*) FROM orders
SELECT max(updated_at) FROM orders
assert df.order_id.is_unique
WHERE customer_id IS NULL
customer status should be valid
amount::numeric
Scattered checks
Checks in one place Slide to bring together
Sodavs In-house
Engineers and business users define quality together.
One shared contract.
In-house solutionSoda
When rules live across scripts, ownership and changes are harder to track.
Rules across scripts.

Data observability

Know what changed. Find the affected records. Give teams a shared view of issues, with less monitoring logic to build and maintain.

A healthy metriccan hide an invalid record
Row 48,216−42.00
Find affected records Drag the loupe
Sodavs In-house
4 anomalies found
90 days agoconnected+2 wks
Use historical metrics to spot unusual patterns.
See what changed.
In-house solutionSoda
Custom monitoring can work well. Your team owns the thresholds, tuning and investigation tools.
Your logic to maintain.

AI-assisted coverage

Cover more data without writing every check. Give new datasets a starting point without adding another script to maintain.

Soda Contract AutopilotReady to draft
sales.orders14checks
sales.customers11checks
sales.payments16checks
sales.invoices9checks
ops.shipments12checks
ops.inventory7checks
web.sessions6checks
web.events9checks
sales.refunds8checks
ops.products10checks
ops.returns7checks
ops.vendors6checks
finance.ledger15checks
finance.accounts8checks
finance.billing10checks
web.campaigns5checks
Snowflake16 tables
Hold
Manual authoringOne table at a time
sales.ordersmanual
sales.customersmanual
sales.paymentsmanual
sales.invoicesmanual
ops.shipmentsmanual
ops.inventorymanual
web.sessionsmanual
web.eventsmanual
sales.refundsmanual
ops.productsmanual
ops.returnsmanual
ops.vendorsmanual
finance.ledgermanual
finance.accountsmanual
finance.billingmanual
web.campaignsmanual
Draft checks at scale Hold to preview
Sodavs In-house
Autopilot drafts checks. Your team adds context.
Start with AI.
In-house solutionSoda
Every extension to a homegrown system needs ongoing engineering time.
More code to maintain.

Migration testing

Compare every record before you switch systems. Replace one-off comparisons with reconciliation checks you can manage and reuse.

Postgrespublic.orderssource
order_idcustomeramountstatus
48213c_104258.40paid
48214c_2210310.00paid
48215c_083174.10shipped
48216c_1187129.99paid
48217c_552018.00refunded
48218c_0412245.50shipped
48219c_778199.00paid
Snowflakeanalytics.orderstarget
order_idcustomeramountstatus
48213c_104258.40paid
48214c_221031.00paid
48215c_083174.10shipped
48216NULL129.99paid
48217c_552018.00refunded
48218c_0412245.50pending
48219c_778199.00paid
Check every record
Sodavs In-house
Find differences between source and target.
Check every record.
In-house solutionSoda
You build the comparisons, handle exceptions and maintain them as sources change.
Your recon workflow.

Infrastructure

Keep failed records in your own warehouse. Keep control of your data while reducing the dashboards, integrations and tooling you maintain.

Your cloud
Snowflake
Failed rows
row 48216
row 48301
row 48377
Rows stay private Drag a row
Sodavs In-house
Failed rows stay in your diagnostics warehouse.
Keep rows private.
In-house solutionSoda
Your team owns integrations, upgrades and support, alongside the checks themselves.
Your platform to run.

How 2K, HelloFresh and Make use Soda.

Data contracts brought transparency and also bigger cooperation between different teams.
Renata Hlavová, Data Engineer
Renata Hlavová
  • We went from detection to prevention. Most data quality tooling will tell you something broke after it broke. Our goal is to catch it before that reaches the dashboards and datasets in the first place.
    Sid Srivastava

    Sid SrivastavaDirector of Data Governance

  • Investing in data quality is key for cross-functional teams to make accurate, complete decisions…
    Mario Konschake

    Mario KonschakeDirector, Data Platform

  • A business analyst or data analyst can write and provision checks themselves through self-service.
    Gu Xie

    Gu XieHead of Data Engineering

  • Soda has integrated seamlessly into our technology stack.
    Sutaraj Dutta
    CarTrawler

    Sutaraj DuttaData Engineering Manager

  • We're catching issues we never would've noticed before.
    Zach Phillips

    Zach PhillipsProduct Analyst

  • It's about how it reshaped our approach to data quality and product mindset.
    Tommy Dodge
    FirstParty

    Tommy DodgeDirector of Analytics

Frequently asked questions

Choosing a data quality platform.

Who writes the checks. How you get coverage. Where your data stays.

Explore the documentation
  • Consider Soda when maintaining integrations, alerts and dashboards takes time away from improving data quality, or when checks depend on a few engineers. Soda gives teams shared contracts, monitoring and diagnostics, with ways for business users to contribute. Start by comparing the work needed to maintain your current system with the requirements Soda can cover.

  • Yes. Soda’s data observability includes Record-level Anomaly Detection (RAD), which analyzes patterns across columns, rows and segments to flag unusual records and changes in relationships between values. It helps find issues that aggregate metrics can miss, without requiring a separate check for every column. Teams can investigate affected records and add business checks to enforce known requirements.

    Explore record-level anomaly detection
  • Data quality checks whether data meets requirements such as completeness, accuracy and valid values. Data observability monitors how data behaves over time to identify unexpected changes. The two work together: explicit checks enforce known business rules, while anomaly detection finds changes you may not have anticipated. Soda combines both in one platform.

    Explore data observability
  • A Soda data contract is an executable definition of the quality a dataset must meet. It groups checks for requirements such as freshness, required values, uniqueness and valid data types. Teams can review changes and track versions. Soda runs the checks and reports failures, turning agreed requirements into tests that can run in data pipelines.

    Explore data contracts
  • Yes. Business users and data stewards can define requirements through Soda’s UI or in plain language with AI. Engineers can contribute through code. Those contributions become part of the same dataset contract, so teams share the rules while each team contributes its own domain knowledge. A shared contract does not require one central team to write every check.

    See how teams author checks
  • Soda Autopilot profiles datasets and drafts data contracts with checks for your team to review. Contract Copilot helps turn plain-language requirements into checks and refine existing contracts. AI provides a starting point; data owners add the business context that data alone cannot reveal, such as which values are valid for a particular process.

    See Contract Autopilot
  • Yes. Start with a critical dataset and the requirements your existing checks enforce. Soda supports custom SQL checks, so you can express existing business logic in a contract, then compare results before retiring older checks. The work needed to adapt each check depends on its SQL dialect and implementation; there is no need to move every dataset at once.

    Explore custom SQL checks
  • Yes. Soda provides metric-level and record-level reconciliation checks. Record-level checks use keys to match rows between source and target, then compare values to find differences. Teams can inspect results from both datasets before switching systems. Reconciliation checks live in data contracts alongside the quality checks you continue running after the migration.

    Read about data reconciliation
  • Yes. With a self-hosted Soda Runner, checks execute in your environment. A Diagnostics Warehouse keeps failed-row data in your warehouse for investigation. Soda Cloud receives metadata, aggregated check results and monitoring metrics. Your team can review these data flows against its access and security requirements.

    Review Soda’s data flows

Bring your checks and teams together. See how Soda fits your data.

Book a demo
SodaBased on public documentation, September 2026.
Sodavs
Anomalo
Great Expectations
In-house solution